Suzy McElrath
Suzy McElrath, is a PhD candidate in Sociology at the University of Minnesota.
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What makes a human rights campaign effective?
By: Cosette Creamer & Amy Hill Cosimini & Yagmur Karakaya & Suzy McElrath
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Marketing and public health provide useful lessons about framing and pre-testing messages and good media relations to deliver effective human rights awareness campaigns.