Suzy McElrath, is a PhD candidate in Sociology at the University of Minnesota.Espanol | French |
What makes a human rights campaign effective?
By: Cosette Creamer & Amy Hill Cosimini & Yagmur Karakaya & Suzy McElrath
Español | Français
Marketing and public health provide useful lessons about framing and pre-testing messages and good media relations to deliver effective human rights awareness campaigns.