Cosette Creamer

Cosette Creamer tient la chaire Benjamin E. Lippincott en économie politique à l’école de droit et de sciences politiques de l’université du Minnesota.

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What makes a human rights campaign effective?

By: Cosette Creamer & Amy Hill Cosimini & Yagmur Karakaya & Suzy McElrath
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Marketing and public health provide useful lessons about framing and pre-testing messages and good media relations to deliver effective human rights awareness campaigns.



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