Katerina Linos

Katerina Linos es profesora en la Facultad de Derecho de Berkeley. Es coautora de “Fundraising for Stigmatized Groups” (La recaudación de fondos para grupos estigmatizados), de próxima publicación en American Political Science Review.

To maximize donations, emphasize needs, not rights

By: Katerina Linos & Laura Jakli & Melissa Carlson
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While many NGOs emphasize human rights in their appeals to raise money, new research shows that it is much more effective to emphasize basic needs.