Katerina Linos is a professor at Berkeley Law School. She co-authored “Fundraising for Stigmatized Groups,” forthcoming in the American Political Science Review.Espanol |
To maximize donations, emphasize needs, not rights
By: Katerina Linos & Laura Jakli & Melissa Carlson
While many NGOs emphasize human rights in their appeals to raise money, new research shows that it is much more effective to emphasize basic needs.