Katerina Linos

Katerina Linos is a professor at Berkeley Law School. She co-authored “Fundraising for Stigmatized Groups,” forthcoming in the American Political Science Review.

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To maximize donations, emphasize needs, not rights

By: Katerina Linos & Laura Jakli & Melissa Carlson
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While many NGOs emphasize human rights in their appeals to raise money, new research shows that it is much more effective to emphasize basic needs.