Melissa Carlson

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Melissa Carlson is a postdoctoral fellow at Stanford University’s Center for International Security and Cooperation. She is a co-author of “Fundraising for Stigmatized Groups.”

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January 28, 2021

To maximize donations, emphasize needs, not rights

By Katerina Linos & Laura Jakli & Melissa Carlson

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Melissa Carlson

To maximize donations, emphasize needs, not rights