Laura Jakli
Laura Jakli es investigadora júnior de la Harvard Society of Fellows. Es coautora de “Fundraising for Stigmatized Groups.”
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To maximize donations, emphasize needs, not rights
By: Katerina Linos & Laura Jakli & Melissa Carlson
Español
While many NGOs emphasize human rights in their appeals to raise money, new research shows that it is much more effective to emphasize basic needs.