Melissa Carlson

Melissa Carlson es investigadora posdoctoral del Centro de Seguridad y Cooperación Internacional de la Universidad de Stanford. Es coautora de “Fundraising for Stigmatized Groups.”

To maximize donations, emphasize needs, not rights

By: Katerina Linos & Laura Jakli & Melissa Carlson
Español

While many NGOs emphasize human rights in their appeals to raise money, new research shows that it is much more effective to emphasize basic needs.